Effective Clinic Marketing: What should every clinic manager know?
If done properly, advertising is can be an effective tool to grow clinic business and attract new patients. Many clinic owners think that it’s enough to provide a marketing agency with a budget or hire a marketing specialist and new patients will start pouring in. Unfortunately, if a clinic owner or a manager doesn’t possess the basic clinic marketing knowledge any presented number can look miraculous and any marketing tactic life-saving, but the business still won’t grow.
In this webinar we will cover the most essential clinic marketing and advertising topics every clinic manager should know. We’ll discuss what homework clinic needs to do before launching advertising campaigns, what clinic should advertise and how to do it properly to attract new patients, how much budget, if any, should be spent on advertising, what key advertising numbers every clinic manager should know.
. In this webinar you’ll learn:
- What you need to take care of before starting advertising?
- What dental procedure to advertise?
- How much budget do you need?
- Which channels work the best?
- What advertising numbers to track, which to ignore?
Igor Voicenica is a head of Global Marketing and Education at Ordoline with more than 10 years of marketing and digital advertising experience. He has worked for international startups, small local brands and larger global organizations. For several years Igor was head of strategy at iProspect, the leading global digital agency where he was responsible for the development and execution of advertising strategies for leading regional brands. Igor’s main focus is marketing strategy, effective digital advertising and data analysis. Igor is also a marketing lecturer and certified “Grow with Google” trainer, over the last years given numerous lectures and workshops on the topics of marketing strategy and digital advertising.