Igor Voicenica is a head of Global Marketing and Education at Ordoline with more than 10 years of marketing and digital advertising experience. He has worked for international startups, small local brands and larger global organizations. For several years Igor was head of strategy at iProspect, the leading global digital agency where he was responsible for the development and execution of advertising strategies for leading regional brands. Igor’s main focus is marketing strategy, effective digital advertising and data analysis. Igor is also a marketing lecturer and certified “Grow with Google” trainer, over the last years given numerous lectures and workshops on the topics of marketing strategy and digital advertising.